Noodle This

Wine PR - What’s the Frequency

My blog post today gives wineries a little help in understanding how to approach their public relations, with an assist from an analogy they can relate to.

Wine Public Relations - What’s the Frequency?

(Source: folsomandassociates..com)

PR Speak - Say What?

My blog post today discusses common PR terms that get misused or are misunderstood.  Let me know if you’ve come across other terms that get garbled while trying to have a conversation about public relations.

Folsom PR Blog - Talking the Talk

Intro to Social Media

It seems most companies have gotten on board with social media in one form or another.  But I still get calls from clients and prospective clients who aren’t sure whether or how to embrace it.  To help the skeptics, I devote a post on the company blog to an introduction to social media. Please feel free to comment.

Folsom PR Blog - Do I Need Social Media?

Telling Your Story

We’re pretty good at helping companies tell their story.  It’s what we do, and it’s a lengthy process of research, discovery, analysis and articulation.  In public relations, success in telling a company’s story relies on carefully identifying what is distinctive, compelling and unique about the company and then matching those messages with what the media see as interesting. Those two factors do not always intersect.

For example, we were once approached by a winemaker who was having trouble getting the trade and media to pay attention to him.  As we talked it emerged that the story he was telling (and his primary selling point to the trade) centered on his success as a home winemaker as his reason for launching a commercial wine brand.  After digging deeper into his story, we decided to focus on a different angle.  The winemaker had his own small vineyard around his home, which was located in a prestigious grape growing appellation.  We recast his story to highlight his own vineyard, which was unique to him, and the surrounding appellation, which added credibility and broader appeal.

Ultimately the story must be genuine and it must speak to some of the core truths about the company.  But it’s just as important to have a story that speaks to the interests of its audience.  That’s a nuance of public relations story telling that often gets overlooked.